What is a CRM?

CRM stands for Customer Relationship Management. It's the command center for your business — where you manage every customer interaction, from first contact to loyal repeat client.

Think of it as your business's brain

Without a CRM, customer information lives in spreadsheets, sticky notes, email inboxes, and your head. A CRM brings it all together in one place, so nothing falls through the cracks.

All your customers

Every contact, their history, preferences, and notes — organized and searchable.

Every conversation

Emails, texts, calls — see the complete history with each customer at a glance.

All appointments

Bookings, follow-ups, and reminders — never miss an opportunity.

The Scrollbird Difference

A CRM built for local businesses

Most CRMs are built for big corporations with dedicated sales teams. Scrollbird is different — it's designed for busy local business owners who need things to just work.

Your command center

See every customer, every message, and every opportunity in one dashboard. No more switching between apps.

Automated outreach

Set up email and SMS campaigns that run on autopilot. Birthday messages, service reminders, win-back offers — all automatic.

Customer journeys

Create sequences that nurture customers over time. From first visit to loyal regular, every touchpoint is handled.

See what's working

Track opens, clicks, replies, and bookings. Know exactly which messages bring customers back.

Scrollbird CRM
Today's DashboardLive
12
Messages Sent
8
Opened
3
Booked
Recent Activity
SM
Sarah M. opened email
2 min ago
MT
Mike T. booked appointment
15 min ago
LK
Lisa K. replied to SMS
1 hour ago

How it all works together

Your CRM is the hub that connects everything. Here's how Scrollbird turns customer data into repeat business.

1

Import customers

Add your existing customer list or connect your booking system.

2

Set up journeys

Choose automated campaigns: birthdays, reminders, follow-ups.

3

Messages go out

Scrollbird sends personalized emails and texts automatically.

4

Customers come back

Track results and watch your repeat business grow.

Do you need a CRM?

If any of these sound familiar, the answer is yes:

You have customers who haven't been back in a while
You forget to follow up after appointments
You wish you had more repeat business
Your customer info is scattered across different places
You don't have time to send marketing emails
You want to grow but can't hire a marketing team

Ready to try Scrollbird?

Get your free CRM account and see how easy it is to bring customers back.